INSERT INTO encoding_profile (profile_type, description, `format`, url) VALUES ('metadata', 'Google Play Reference Metadata', 'xml', '/oa/metadata/generate/upc/{upc}/returnErr/1/dms_id/{dms_master_master_id}/delivery_type/{delivery_type}/subformat/{product_type_id}/storename/googleplayreference');; DELETE FROM encoding_profile WHERE description = 'Google Play Reference Metadata';;