Size  = Spend   ||  Impressions
Color = Campaign

CHARACTERISTICS
---------------
Freq (*) = Avg Number of Times Each Person saw your add
Spend, Absolute Spend ($)
Spend, Relative (to ... Impressions, Actions, Clicks... to Group  ?)
   CPM
   CPA
   CPC
Days (x) {not ready}


COST
---------
u/CPM (*)  Cost per Impression
u/CPC (*)  Cost per Click
u/CPA (*)  Cost per Action

RESULT
---------
u/CTR (*) ~ Click Rate
u/ATR (*) ~ Action Rate (incl. Clicks)


Metric      |  uCounterPart   | Explanation
--------------------------------------------
Impressions |      Reach      |  Number of Times your add was viewed u(by Unique People)
Clicks      |     uClicks     |  Total Number of Clicks on your add (can include Page Likes, depending on whats promoted)
Actions     | PeopleActioning |  Number of Actions {Page Likes, comments} taken on Add/Page/Event/App as consequ of add. 
                                  Note: One person Liking & Commenting equals TWO Actions. 
                                        PeopleActioning counts them as ONE. 

from: http://www.dummies.com/how-to/content/facebook-advertising-for-dummies-cheat-sheet.html
"Actions don't include clicks on the ad title or the ad message."

Freq        |       NA        |  Avg number of Times each person saw your add (Impressions / Reach)





Event Response -- {specific to promoting an event} number of joins to an event you are promoting that resulted from the add. 

Social - This prefix indicates the value of the item when being shown with social information
(** Key Point to investigate)


Goal:  To understand where to spend advertising dollars

Questions 
  (1) Is my spend generating returns? 
  (2) Where am I getting the best bang for my buck?

=================================================

Bubble Histo Chart
-------------------
Biggest  spheres should be at the top
Smallest spheres should be at the bottom


Color := Campaign
Size  := Cost
Y     := Return
X     := Demographic / Characteristic

First Example: 
-------------
  Color := Campaign
  Size  := CPC
  Y     := CTR
  X     := Age


TODO:  
  Get characteristics such as 
    Artist
    Number of Fans
    etc