[
  {
    "name": "Intro",
    "component": "HowIntro",
    "props": {
      "text": "FanSifter customer data platform´s revolutionary collaborative Data Alliances, and Workspaces — enable customers to see all of their audience data in one place in one format, in compliance with privacy laws.\n\nFanSifter helps everyone in music and sports to bring their first-party opt-in fan data sets out of silos, and learn and collaborate on what they know about their fans.",
      "image": "images/hands.jpg"
    }
  },
  {
    "name": "Alliances",
    "component": "Columns",
    "props": {
      "left": "Data Alliances make possible digital campaigns that were not possible before.",
      "right": [
        "Without revealing any personal information of fans, Data Alliance allows the alliance members to pool together their first-party fan data collections, that FanSifter algorithms process and enrich to surface actionable insights and analytics, understand fans and audiences deeper and more granularly.",
        "Based on these insights, FanSifter´s proprietary industry-specific machine-learning models suggest smarter segmentation of fans. ",
        "With just a few clicks, these new segments can be activated to campaigns as Custom and Lookalike audiences to grow business and fanbase."
      ]
    }
  },
  {
    "name": "Workspaces",
    "component": "Blocks",
    "props": {
      "items": [
        "**Workspaces** deliver all the same value, but are used for a customer's own first-party data sources and fan data sets.",
        "With cutting edge audience segmentation algorithms and streamlined integrations with Facebook and other ad distro channels, including email and text messaging platforms, it can take just minutes from storing the data sets to launching smarter ad campaigns to fans, that deliver higher ROI. Provenly, 3-17x better than the status quo."
      ]
    }
  },
  {
    "name": "Opportunities",
    "component": "Columns",
    "props": {
      "left": "Some new opportunities for inspiration:",
      "right": [
        "A show or tour promoter, or a festival, can collaborate with artists and their partners to joint-promote to the mutual fanbase and target new Lookalike audiences compliantly.",
        "Artist managements can collaborate with labels, agencies and merch stores to run joint campaigns.",
        "Sports clubs and teams with leagues or their lead athletes.",
        "All rights holders can similarly collaborate with sponsor brands and partners.",
        "Rights holders with portfolios in music, live or sports can cross-promote between their brands on a roster."
      ]
    }
  },
  {
    "name": "Case Study",
    "component": "CaseStudy",
    "props": {
      "image": "images/casestudy.jpg",
      "left": "Case study",
      "right": [
        "Established artist has a new album coming out and a multi-city tour, ticketed livestream, and festival appearances in the planning.",
        "Artist, label and promoter - all of them have captured some data about the audience of this artist. These fan profiles held in silos - are narrow and incomplete fragments of the whole picture of the audience. ",
        "By uploading their separate first-party data sets to FanSifter Data Alliance — where we will pool it together, dedupe it, enrich it with 2nd/3rd-party data points and store it all legally — a much stronger and more valuable audience profile is formed.",
        "This grows the total accessible audience for all of them and gives them a unified view of the audience and how to reach them. ",
        "With much more data points in these deterministic fan profiles we can now tell them programmatically who their most valuable fan segments are. So they can pull those out as supercharged custom and lookalike audiences and then go build smarter ad campaigns for the album and the tour or festivals together. ",
        "For the promoter they get lower cost, better-converting ad buys against highly targeted lookalike audiences in all tour cities and livestreams, and the label and artist can promote music and merch to fans who go to these shows."
      ]
    }
  },
  {
    "name": "Benefits",
    "component": "Columns",
    "props": {
      "left": "Benefits for FanSifter users",
      "right": [
        "Increase ROI from your digital campaigns",
        "Better connect with fans, capture audience insights, and enhance digital experiences",
        "Turn any fan contact instantly into a more complete personal profile",
        "Generate supercharged custom and lookalike audiences that increase conversion from your promotions",
        "Prepare compelling and accurate audience profile reports for your sponsors, brands and strategic partnerships",
        "Enable personalized communication and targeted offers to the right audience",
        "Save tons of fan data management and digital marketing hours with our powerful fan data analytics, customer segmentation, profiling and enrichment tools"
      ]
    }
  },
  {
    "name": "Privacy",
    "component": "Blocks",
    "props": {
      "items": [
        "**Compliance with privacy laws**",
        "We are well‑positioned to do it — we process our customers’ data compliantly with privacy laws because _we never reveal any of the stored fans’ personal information_ with the other parties.\n\nOur fan data management products sit in the middle as data escrow, powering both the internal and external data alliances between industry stakeholders and rights holders that all need to analyze, exchange and activate theirs or their clients´ — artists, talent, athletes, teams, leagues — fan data with each other."
      ],
      "primary": "black",
      "secondary": "white",
      "ternary": "green"
    }
  },
  {
    "name": "Free Trial",
    "component": "FreeTrial"
  }
]