[
  {
    "name": "Intro",
    "component": "Intro",
    "props": {
      "text": "Our mission is to fix the way audience and event data is used by artists, labels and promoters (in music) and by athletes, teams and leagues (in sports), while also creating new revenue streams for the rights holders from the use of this data in brand advertising.",
      "image": "images/jorik.jpg"
    }
  },
  {
    "name": "Quote",
    "component": "Columns",
    "props": {
      "left": "**Live Nation** CEO Michael Rapino once said: _“Rockstars are the best marketers in the world.”_",
      "right": [
        "_And it’s true_ — artists and their teams are now collecting the most valuable marketing data in the world — the taste, contact data, activities and spending habits of their fans.",
        "This _data is invaluable to marketers_, who pay handsomely to target advertising to your fans — but because music and live events are behind both technically and strategically — we earn no revenue when brands buy ads against our audiences.",
        "Advertisers instead pay platforms and social networks to vaguely target music and live event fans — the reality Troy Carter perfectly summarized by saying: _“Music sells everything but music.”_",
        "The same is true in sports."
      ],
      "ternary": "red"
    }
  },
  {
    "name": "Change",
    "component": "Blocks",
    "props": {
      "items": [
        "**FanSifter is here to change this**",
        "We are a fan data management platform that allows marketers to use the real audience data to efficiently target music or sports fans without violating privacy laws or sharing any actual data — and unlike the walled garden platforms or social networks, we share revenue with the owners of these audiences."
      ],
      "primary": "green",
      "secondary": "black",
      "ternary": "red"
    }
  },
  {
    "name": "Next",
    "component": "Columns",
    "props": {
      "left": "What´s next: **Audience segments marketplace**",
      "right": [
        "With millions of properly segmented fans stored on FanSifter, these audiences can be used to promote anything outside of the music and sports industries, too.",
        "Imagine a car company wants to hyper‑target a video ad to Dads who love 90s indie rock, attended 3+ live shows in the last years, and also listen to Cardi B with their kids.",
        "Or to female college graduates who live in Southern California who went to Coachella five years ago and who have evolved into Hollywood Bowl season ticket holders.",
        "Only Fansifter will be able to create these hyper-accurate deterministic segments.",
        "If the rights holders want to monetize their stored data, we can allow any end users — promoters, brands, digital and media agencies — who want to target music & live or sports audiences, to buy audiences through our private marketplace and integrated partners.",
        "„Buying audiences“ means hashed custom segments that data owners can „rent“ out for their campaigns, without sharing any of the user data.",
        "By securely storing audience data with FanSifter, artists and other rights holders can better monetize their audience without violating the law or infringing on fan privacy."
      ]
    }
  },
  {
    "name": "Free Trial",
    "component": "FreeTrial"
  }
]