{
  "Superfans": "The most engaged, loyal, and valuable fans.",
  "Engaged Fans": "These fans have shown high engagement with your artist and could be targeted to turn into superfans.",
  "Casual Fans": "These fans have shown interest but are not actively seeking out content/music from this artist. Engagement campaigns could help move them up the funnel.",
  "Lapsed Fans": "These fans have previously shown interest to engage but have become distant. Try rebuilding the connection by sharing new music and content from your artist.",
  "New Fans": "Fans who started engaging for the first time within the last month. After 1 month, they will be segmented in one of the other categories."
}