true Lead Status Default Company Website Industry AnnualRevenue NumberOfEmployees Learn about and contact your new lead quickly. Use Salesforce leads to separate prospects from the Salesforce contacts you’ve already sold to. Respond to your lead within five minutes to increase your chances of converting the lead record to an opportunity. <ul><li>Visit your lead’s website to learn about your lead’s business and industry.</li><li>Find your lead on social networks to determine how to best engage and connect.</li></ul> New Rating Nurture your lead so that you’re top-of-mind. Send emails based on time intervals and your leads’ actions on our website. Nurturing leads helps to free up time to focus on other opportunities in your pipeline. <ul><li>Assign a rating to your lead based on what you’ve learned during the qualification process.</li><li>Work with marketing to add your lead to campaigns to further nurture the relationship.</li><li>Before you mark your lead Unqualified, schedule six follow-up tasks to email or call your lead.</li></ul> Nurturing Congratulations! Now it’s time to convert the lead record to an opportunity. Then, continue the qualification process with your new contact. Qualified Description LeadSource If your lead has neither the interest nor the authority to purchase from you, mark the lead Unqualified. Don’t waste time on unqualified leads. <ul><li>Learn about the lead source before you spend time selling them a product they're not ready for.</li><li>Understand your lead's level of decision making authority and solution requirements.</li><li>Determine whether your lead is likely to buy from you.</li></ul> Unqualified Description Title Email MobilePhone Phone Verify contact information and qualify your lead. Gather as much contact information as you can. Get tips from the pros about the importance of qualifying your lead. <ul><li>Get your lead’s email address, phone number, and title so that you can include your lead in future campaigns.</li><li>Email your lead first, and immediately follow up with a phone call.</li><li>Rehearse your call scripts so that you sound confident and the flow of your conversation is more natural.</li></ul> Working __MASTER__